Ivory Launch Event-11/7/11

New York, NY-11/7/11-Ivory "Soap Dish" Launch event in NYC, celebrating the 132 year old brand's "reinvention" which began in October with a new advertising campaign and modernized product packaging. Targeting the modern mom, Ivory's new capaign highlights the value and simplicity of Ivory, giving busy moms and families a product that delivers what they are looking for. The event was held at the Metropolitan Pavilion